Hoe vind ik ‘het gat in de markt’ en zorg ik ervoor dat mijn product aanslaat bij de consument? Welke ondernemingsvorm is het meest geschikt voor mijn handel? Welke documenten circuleren er allemaal binnen een bedrijf? Hoe voer ik de boekhouding van een bedrijf? Hoe communiceer ik met klanten? Welke administratie moet ik voeren als ik personeel in dienst neem?
Deze richting omvat een pakket van 32 lesuren.
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